World Breastfeeding Week 2020

World Breastfeeding Week (WBW) is celebrated every year to encourage breastfeeding and improve the health of babies around the country. This year, Bangladesh is celebrating WBW 2020 from 9-16 August with the theme- “Support breastfeeding for a healthier planet’’. This annual celebration is an opportunity to emphasize the importance of breastfeeding and advocacy for the protection, promotion and support of breastfeeding. The focus of WBW 2020 is on the impact of breastfeeding on the environment/climate change and the imperative to protect, promote and support breastfeeding for the health of the planet and its people. Honourable Prime Minister Sheikh Hasina and Honourable Health and Family Planning (MoHFW) Minister Zahid Maleque, in separate messages, wished all successes of the week and hoped that the initiative would help build a healthy and intelligent nation. The Inauguration ceremony of WBW 2020 was held at the Secretariat in the presence of Honourable Health and Family Planning (MoHFW) Minister, Mr Zahid Maleque. Because of the COVID-19 Situation, an invitation from communication platform Zoom was sent to Division, District and Upazila level to join the inauguration ceremony virtually. To celebrate the WBW 2020 various action had been taken including stakeholder meeting, press conferences, Facebook live seminars with mothers who successfully breastfed their babies, various forums & multisectoral organization for promoting of breastfeeding, National & International webinar, workshop on BMS act and promotion of breastfeeding were held in every community clinics, UHC, district, divisional level and also in medical colleges. Additionally, breastfeeding messages had been shared through social media and mobile-based SMS service.